It's always good to choose a design that represents your corporate identity and brand. Make sure to think about the shape, size and finish of your product, as they all have an effect. Make sure to think about this in time, so that you can incorporate it into your design.
The way you design your card will also affect the finish you choose for your card. For example, Spot UV emphasises your image, such as your logo or photos, whilst a letterpress card puts greater emphasis on your text. Depending on you and your company’s needs, you can decide on what you want to emphasise on the card.
Of course you probably have a budget, and there is not necessarily a need to break the bank when creating your business cards. There are plenty of options, for example, for the most affordable option, look to the standard business cards.